Client
Monique suiker
Overview
Relationship therapist Monique Suiker wanted to improve her online visibility and update her brand identity. The goal was to attract clients looking for high-end relationship counseling services by developing a sophisticated and unified brand image in addition to an intuitive digital platform.
Client
Monique suiker
Industry
Psychotherapy
Service
Brand Identity
UX/UI Design
Web Design
Web Development
Duration
3 Weeks
The Challenge
In order to strategically shape its identity and target the intended clientele, Monique Suiker had to start from scratch with its brand. The objective was to create a thorough brand strategy and digital design that would create a unified, powerful brand presence and provide a captivating online experience. She trusted me to make sure her brand was as well-aligned with her target market as possible.
The Solution
For relationship therapist Monique Suiker, I created a unified brand identity that included a sophisticated logo, soothing color scheme, expert typography, and visual components that conveyed knowledge, empathy, and trust. To give Monique more marketing options, I started by making LoFi wireframes to organize the website. Assisted with a personal CMS that favored the demands of her target audience. Over time, I added posters and a business card. I was able to create and launch the website following multiple iterations of design refinement.
The Result
The new website had a calming color palette, tasteful typography, and excellent graphics. A consistent and expert presence was ensured by interactive features and simplified navigation, which improved user engagement. The innovative digital design and new brand identity greatly improved Monique Suiker's professional image. Her target audience responded favorably to the unified brand image, which encouraged rapport and trust with possible customers. Increased appointment bookings, lower bounce rates, and more visitors were all results of the redesigned website. Monique Suiker was able to position herself as a reputable and high-end relationship therapist by creating a powerful, memorable brand identity and an interesting online presence.
The Transfer
I found that taking on such a large project on my own was a worthwhile educational experience. I was able to produce a wide range of deliverables for Monique by working on branding, marketing, design, and development. I learned how to improve client management and effectively manage a campaign from this process.
